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FCA confirms new product, timetable

by David Zatz on

FCA’s recent investor presentation confirmed what many already knew about the future of the former Chrysler Group. In graphic form:

FCA product plan

Nothing on this chart is shocking: we’ve long known about the factory moves, the 2019 Wrangler and the related “all-new Jeep pickup,” as well as the 2019 Jeep Cherokee, new Ram 1500, and the Jeep Wagoneer and Grand Wagoneer.  However, we now have a reveal date for the 2019 Ram 1500: January 2018, with production to follow.

The big news, one might say, is that everything is on track — and is in line with past announcements, formal and informal, by FCA and its CEO, Sergio Marchionne.

With the announcement of a surprisingly high profit for the third quarter came plaudits for FCA, for seeing the downward trend in sedans and dropping production just in time.  While sales and market share dropped, and inventories grew, the company’s adjusted margin rose from 7.6% to 8.0% over one year. The company reported “positive pricing offset by incentives” while noting higher warranty costs for “certain older models.”

The space once used to build the Chrysler 200 will soon be used for building Ram 1500s; the space used to make the Dodge Dart is already being used for making Jeep Cherokees (which allowed the Wrangler to take over the old Cherokee plant). The Warren truck plant will make the Wagoneers, after retooling and renovation — possibly starting in 2019.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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