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Ferrari SUV OK’d, no Jeep sale

by Chris Vander Doelen on

FCA CEO Sergio Marchionne dropped two bombshells in New York this morning, confirming that Ferrari will build an SUV and denying that Jeep will be sold out from underneath the rest of Fiat Chrysler Automobiles.

 

A Ferrari sports utility vehicle is no longer a matter of speculation, Marchionne said at the New York Stock Exchange – only the date and details of its arrival. Manufacturing decisions will be made in about 30 months time, he said.

The numbers of four-seat, Ferrari SUVs will be limited to preserve exclusivity.

On another front, Jeep will not be separated from the rest of the group’s brands, Marchionne said. Tellingly, he referred to the rest of the company being “a stump” without the valuable Jeep brand – a worry that many connected to the company have.

Chris Vander Doelen was Opinion Editor and columnist of The Windsor Star until December, 2016; He was the Star's automotive reporter and columnist for seven years, and had also covered the political and gambling beats. With his wife, Veronique Mandal, he wrote the book Chasing Lightning (1999). Chris won a National Newspaper Award in 1997 and more than a dozen provincial news awards. There is a Chrysler 300 in his driveway.


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