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How do the Compasses shake out?

by David Zatz on

The new Compass has been on sale long enough now for Jeep to guess at the popularity of each trim level. What do they think will sell?

2018 Jeep Compass

According to dealer materials recently leaked to Allpar by oh2o, the most popular Compass will be the Latitude, which adds many popular features to the base Sport, at a relatively low cost. The Sport seems to be the least popular; most buyers would rather stretch a little more for the Latitude.

The remaining buyers are just about evenly split between the top luxury-feature edition, the Limited, and the one Trail Rated model, the Trailhawk, which emphasizes off-road capability.

Manual transmissions seem to be more popular than one would expect, going to 10% of buyers, despite model restrictions. All wheel drive is the dominant powertrain, taking around 80% of sales — as one would expect in a Jeep.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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