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Ram led parade for third year

by Chris Vander Doelen on

If you happened to be one of the 25 million or so people who watched the Macy’s Thanksgiving Parade this morning (live or on screen), you probably noticed it included a couple dozen Ram trucks as a recurring theme.

Ram trucks continues to be the ‘official truck’ of the parade, for the third year in a row, after taking over that role from General Motors a few years ago.

Ram does two things for the venerated parade: it provides all the trucks necessary to haul the parade’s 26 massive floats, including 1500, 2500 and 3500 models. Some of the floats cost more than $100,000 to construct.

The brand also provides another 44 support vehicles, mostly commercial vans, to haul costumes, tools and other supplies to the parade’s ‘trail head’ the night before the event launches.

Pulling the floats along the two-mile route, of course, is where the trucks really get noticed – even though most of the pickups are dwarfed by their holiday cargos.

The largest float belongs to the big guy: Santa’s rolling throne is three-and-a-half stories tall, 60 ft long and 22 feet wide. Or about the same as the holiday camper trailers hauled by some Ram owners.


Chris Vander Doelen was Opinion Editor and columnist of The Windsor Star until December, 2016; he was the Star's automotive reporter and columnist for seven years, and had also covered the political and gambling beats. With his wife, Veronique Mandal, he wrote the book Chasing Lightning (1999). Chris won a National Newspaper Award in 1997 and more than a dozen provincial news awards. There is a Chrysler 300 in his driveway.

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