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The Pentastar hierarchy

by David Zatz on

The mystery of the pentastar stickers, found in J.P. Joans’ collection of Chrysler memorabilia:

pentastar stickers

Roe Green described what each sticker was for:

The gold stickers (top right) identified cars assigned to executives for product evaluation.  These were loaned out without cost; they could get a free car wash and fill up from the company’s on-site gas pumps.

Blue stars with white trim were used on pool cars that anyone could use (first come, first serve), if they had to travel for the company.

The inverse (white stars, blue trim) were used by Engineering for testing. Likewise, the black stars with silver trim were used by Engineering — for emissions testing.

They may not be the most significant part of Mopar history — but they are a part of that heritage.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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