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Back to the Chrysler 100

by David Zatz on

Remember the Chrysler 100 series announced back in 2014?

Based on the Fiat Tipo, it was to cost less than the Dodge Dart, with lighter weight, better mileage, and a simpler interior, so it could undercut other compact cars.

At the time, it was reportedly to be made in Toluca, Mexico, alongside the Compass, and, while based on the Fiat Tipo, be more upscale in look and  feel, with higher-power engine options. FCA never released any official information about the 100 other than its name and class, though.

Where does it stand today? In limbo, most likely, waiting for a market change.

Compact cars sell for roughly $20,465, on average — despite being fairly well loaded with features, in some cases (Toyota Corollas have standard blind-spot monitors and rear cross path detection, among other things). There’s no guarantee that a Dodge or Chrysler compact could average even that much, after incentives.

Changes are, FCA isn’t able to work on a compact Chrysler anyway; the pipeline is surprisingly crowded, with new Ram-based Jeeps, a China-Jeep-based Chrysler, the Cherokee-based Jeep Grand Commander for China, a Pacifica-based crossover, Jeep Scrambler pickup, completely new large cars — and possibly a Ram-based Chrysler just for kicks.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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