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What became of the Levante?

by David Zatz on

Shhh… don’t tell anyone… but the Maserati Levante has been available for over a year now.

It’s apparently a well-kept secret.  So far in 2017, in the US, Mercedes sold around 40,000 GLEs, and BMW passed along 34,200 X5s.  Other cars topping Maserati’s sales include the Audi Q7, Range Rover Sport, Tesla X, Porsche Cayenne, BMW X6, and… the Levante, nearly at the bottom of the sales ranks, with not yet 4,000 sold.

The Maserati Levante’s U.S. sales have been both fairly stable and fairly low, capturing less than 2% of the market. That’s bad news for the vehicle that was supposed to be the brand’s volume seller.  The Cayenne, with sales down 16%, still passed 9,700 sales.

The bright side is that the Levante is Maserati’s first vehicle in that form factor, and may not be well known; the down-size is it’s even been outsold by a Tesla.

Pricing could be a factor. TrueCar puts the target price of the Cayenne, Mercedes GLE, and BMW X5 and X6 in the mid-$50,000s. The Audi Q7 sells for around $62,500.

The Levante sits at $78,100 on average — close to the slower-selling Infinity QX80.  So perhaps sales aren’t that bad after all — adjusted for the price.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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