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Alfa: gain vs hope

by David Zatz on

According to Automotive News Europe’s Andrea Malan, Alfa Romeo’s production may have gone up 62% last year, but it isn’t yet where the company expected it to be.

FCA does not release production numbers, but the Italian unions said that they had produced 150,722 Alfa Romeos. Sergio Marchionne had predicted 170,000 sales in 2017; recently, though, he said that sales were slower than expected, partly due to less than desirable sales in China.

The Chinese roadblock was a new regulation that reduced automakers’ ability to pressure dealers into making sales. Alfa Romeo’s best month, according to JATO Dynamics, was July, with 3,331 sales; that fell to below 500 in November and again in December. However, the Stelvio is still building up speed.

FCA would need to more than double its global 2017 sales next year, to reach its goal of 400,000 in 2018 — but that was the 2014 goal, reduced in 2016 (along with the number of vehicles for sale). Now, Alfa Romeo’s goal is to hit 400,000 by 2020, when it should have eight vehicles to sell.

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