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AN: Global Jeep sales fell, may miss target

by David Zatz on

This morning, industry publication Automotive News revealed that Jeep’s worldwide sales fell by around 1% in 2017, and that FCA no longer believes it can reach two million sales in 2018 — according to an internal FCA report.

FCA sold 1.39 million Jeeps around the world in 2017, down from 1.40 million in 2016. A major hit came from the United States, where dropping the Patriot and revising the Compass made it possible to slash fleet sales by 60%. That brought an 11% drop in Jeep US sales.

Jeep expanded very rapidly in Europe with the launch of the Renegade, but other models are still moving slowly; the Cherokee’s segment is growing, but the Cherokee itself is not, with fewer than 7,000 sales across Europe. The redesigned Compass has had an impact, but still only reached around 16,000 sales across the continent for the year (up from 1,372 in 2016).

Across the entire Asia-Pacific region, Jeep sales rose by 36%, reaching around 241,000.

For 2018, the “two million Jeeps” year, there are some volume-boosting changes. The mild 2019 Cherokee redesign should help sales in every market, but is unlikely to be as effective as the total Compass redesign. The new Compass is available for the full year, and China will see the Grand Commander in dealerships; planned growth in India will also help. Still, Jeep has nearly 600,000 sales to gain — it has to have sales rise by over a third of its current total.

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