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At the Ram launch

by David Zatz on

Ram and Jeep chief Michael Manley revealed a few important additional details about the new 2019 Ram pickup when he unveiled the truck at the Detroit auto show Monday morning.

Important, as in an “at least 10%” improvement in fuel efficiency, Manley told about 4,000 spectators crowded into the Fiat Chrysler Automobiles stand here at the North American International Auto show.

2019 Ram 1500

That isn’t an official EPA rating, he warned. But FCA is so confident about the mileage gains made on the 2019 that he wasn’t going out on a limb to claim a better-than-10-percent improvement. The gains are made possible by a combination of changes, from weight loss (225 lbs) to improved aerodynamics (nine percent gain, making the Ram the most aerodynamic truck in the segment) and a standard eTorque mild hybrid system on the base trim models.

The Ecodiesel will also make fuel mileage waves when it comes to market in 2019, Manley said: he wouldn’t say what, other then it would “reclaim” its previous fuel titles.

Other tidbits: the 2019 Rebel will offer a host of off-road goodies as options, including a one-inch factory lift, skids plates, tow hooks, Bilstein shocks and e-locking rear axle. It will also be available in both Quad Cab and Crew Cab configurations for the first time next year, and has a new, functional “sports performing hood,” whatever that means. Gills, maybe, for fording those deeper streams. Goodyear Duratrac off-road tires will also be standard on the Rebel.

The designers have basically gone nuts with new storage in the Ram: the 2019 will have a total of 150 liters of interior storage (storage is always measured in metric), “more than double our closest competitor.” The bed of the pickup will also hold more, because the sides have been raised.

The reclining rear seats are also major news for the 2019 – or “slide to recline,” as the feature was described by Manley. Which makes sense, given how close the rear window will have to be to the rear seat headrests. And if you hadn’t heard, the 2019’s Harmon Kardon sound package includes a 10-inch woofer among its 900-watt, 19 speaker system, and 14.9-inch front brake rotors in the business. That’s 378 mms of braking.

There will be three headlight configurations available: standard halogen, all-LED, and LED with adaptive lighting. Also the most “real metal surfaces,” the most “real wood,” and the most leather in the cab.

Manley also launched what appeared to be a new ad campaign for the Ram, which is based on new set of “Ram values” set out for the brand: “integrity, courage and hard work.” The presentation included a video of what is certain to be a new TV ad: a funked-up version of John Denver’s song, Thank God I’m a Country Boy, featuring an ethnically diverse America singing along in both city and country settings.

The Ram nation targetted by the 2019 includes everbody, according to the ad. Tagline — “Population: America.”

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