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FCA closes a mixed 2017‚ down 11%

by David Zatz on

Today, FCA US reported December sales of 171,946 — 11% below last December — along with its full year sales.

Retail sales for the month fell by 3% versus December 2016, representing 88% of total sales — a fine percentage for a Detroit automaker.  FCA let US fleet sales fall by 42%, to 21,174, led by Jeep’s drop of 75% — presumably, the Patriot and old Compass had been fleet-dependent.

With the support of fleet sales kicked out in favor of higher profit margins, annual sales totals dropped below 2016 and 2015 totals, but remained above 2009-14 figures (and, most likely, above the company’s “five year plan” projections).

The big sales-loser for the year was, unsurprisingly, the discontinued Jeep Patriot, with 121,926 sales in 2016 and just 40,735 in 2017. The also-dropped 200 fell from around 57,000 to 18,457, and the Dart from 43,402 to 10,082.  Likewise, the Town & Country fell from 59,071 to 577 sales, while its replacement, the Pacifica, went from 62,366 up to 118,274, mostly making up the difference. Its fleet-heavy compatriot, the Caravan, stayed roughly stable with 125,196 sales.

In the land of the living, the biggest casualties were the Cherokee (down 15%), Journey (down 16%), and Fiat (down 19%, collectively, despite the Spider’s 4,478 sales). There were gainers, too: the Grand Cherokee (up 13%), and Ram pickup (up by just 2%, but that’s 12,000 trucks).

FCA’s corporate gamble, Alfa Romeo, sold 8,903 Giulias for the year but just 2,721 Stelvios.

sales 2017 and 2016

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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