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Jeep holds on to top spot

by Bill Cawthon on

Despite a year that left Jeep nearly 100,000 deliveries behind 2016, Jeep remained the best-selling utility brand in the U.S. last year. It was also the top brand in combined U.S. and Canadian sales, beating Ford by a total of 11,683 units.

Combined NAFTA (U.S., Canada and Mexico) turnover came to 911,525 in 2017. Since by-model information on Mexican sales is a bit hard to come by, we can’t do a head-to-head comparison with Ford, Toyota and Chevrolet.

Worldwide Jeep sales fell slightly less than one percent, coming in at 1.388 million. NAFTA accounted for about two-thirds of the total.

The Grand Cherokee was the best-selling Jeep in the world last year. It was also the best-selling Jeep model in the U.S. while it placed third in the Canadian market behind the Cherokee and Wrangler. It also outsold the Ford Explorer in the U.S. to finish the year as the top non-compact SUV. (Ford considers the Police Interceptor Utility to be a separate model and does not include it in Explorer sales.)

On the subject of best-sellers, the Dodge Charger was the top-selling full-size car in the U.S. in 2017. It finished the year 12,474 sales ahead of the Chevrolet Impala.

Note: Special thanks to Jeff Bennett of FCA US for the data on worldwide sales.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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