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Mixed year for FCA Canada

by David Zatz on

FCA Canada may have reported a 4% drop in overall Canadian sales, but Ram recorded an all time record year.

For December, FCA Canada saw a 6% loss from 2016, to 17,654 sales. For 2017 as a whole, the company reported 267,052 sales, far higher than 2012, but lower than 2014, 2015, or 2016.

For the year, Ram hit six figures in sales, beating 2016 by 10%.

At both Jeep and Dodge, relatively low-end vehicles (and the Challenger) saw December sales drops, while higher-margin vehicles gained.

For the year, the situation is similar: a shift to more profitable vehicles. Let’s take Jeep; the Patriot and Renegade were way down, and Cherokee fell by 27% as well. But the new Compass and the Grand Cherokee both saw gains.

At Dodge, the Dart plummeted, and there were drops in sales of the Journey and Caravan; but the Charger gained by 30%, the Challenger was ahead, and the Durango ticked up by 4%. That means higher profit margins for Dodge, too.  Even at Ram, in addition to the 10% gain in pickups, the ProMaster Van gained by 65% — while the low-end ProMaster City dropped by 42%.

On the Italian side, Alfa Romeo went from 85 to 1,113 sales as two new models were added; the Stelvio has caught on much faster than the Giulia, though it didn’t quite catch up in total sales (due to having fewer selling months). Meanwhile, Fiat fell by just 1%, mainly due to a big sales gain for the Spider (from 258 to 601 sales). Fiat, all together, hit just 2,339 sales for the year — not quite as strong as the long-gone Chrysler 200.

While FCA US reports its fleet numbers separately (as a whole), FCA Canada does not; readers may draw their own conclusions. Overall, though, the product mix in Canada seems to be moving towards higher-profit vehicles, which is good news for FCA’s finances.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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