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Official Laramie Longhorn unveiling

by David Zatz on

Earlier this week, Ram launched the 2019 Ram 1500 Laramie Longhorn in Houston, Texas, at the biggest car show in “pickup country.” Today, the company provided some details as to what makes that model unique.

The Laramie Longhorn boasts full-grain leather seats, wood trim, and a host of Southwestern iconography; it has design cues from handcrafted materials such as the antique pocket watch, hand-tooled cowboy boots, and saddles. That includes new alligator-skin surfaces, satin warm chrome accents, and a wood-burned branding mark on the glove box. Indeed, wood is used extensively — real barn-wood.

At night, ambient lighting makes for a pleasant atmosphere; buyers can get dark-and-light Mountain Brown, or black with Cattle Tan. The Longhorn has optional heated/ventilated rear seats, a class exclusive.

Outside, the Ram 1500 Laramie Longhorn models has standard two-tone RV Match Brown trim or monotone paint, adaptive LED headlamps and tail lamps, and unique wheels. The Longhorn is the only Ram with this chrome-slat “RAM” grille and chrome header; they match the chrome bumpers, tow hooks, and side steps, all standard. Wheels are 20 or 22 inch designs. Belt-buckle badging continues from the 2018s.

2019 Ram Laramie Longhorn 4x4 pickup

Ram’s technology and connectivity includes 4G WiFi hot spots, SiriusXM 360L (not just satellite), SiriusXM Guardian, five USB ports, and a huge 12-inch touchscreen with split-screen capability.

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