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Why you can still buy a Demon

by Patrick Rall on

Even if you weren’t one of the people who put money down on a 2018 Dodge Challenger SRT Demon last fall, you can still buy one in many parts of the country. Getting one now usually requires you to pay a hefty markup, but there have been reports of people buying a Demon in the past month at the list price, too.

2018 Dodge Challenger Demon

While the Demons advertised on some dealer web sites are actually sold units, with some hunting, someone who is serious about getting an 840 horsepower Challenger can still do so.

A few months back, the order bank closed for the 2018 Dodge Challenger SRT Demon. When the final day came for dealerships to order Demons, any dealers with remaining allocation spots had to either order the vehicles for stock (without a buyer) or turn them back to FCA. That’s the reason for many of the Demons in stock — especially those with huge markups.

FCA said that units ordered for dealer stock would be the last ones build, but with dealerships around the country advertising Demons available for sale, one of two things is happening. Either those dealer-order units are being delivered earlier than expected, or those dealers fudged some forms to help them get cars earlier than the end of the run.

In any case, there are dealerships around the US advertising Demons for sale and based on posts on social media, people are buying them – usually with a big markup.

Dealerships Advertising Demons for Sale

Over the past few weeks, we have seen dozens of dealership website postings advertising 2018 Dodge Challenger SRT Demons available for sale.

In most cases, if you call the dealership and ask about the Demon on their website, you will learn that the vehicle has been ordered by a customer who hasn’t picked it up yet. Basically, those dealerships are using a customer’s car to draw traffic to their website, and it is working.

However, some dealerships actually have a car available for purchase right away. You might be wondering how these dealers have Demons in stock, if inventory units were saved for the end of production, and that is where it all gets a bit sketchy.

Some dealerships claim that their for-sale units were ordered by a buyer who later backed out. Some others are selling cars that were ordered by the dealership owner, who clearly only “purchased” the car to resell it. Some dealerships just insist that their Demon was ordered by the dealership and it is already in stock.

The bottom line here is that some dealerships do have Challenger Demons available for sale, so with some searching, you can still buy an 840-hp Mopar muscle car. The odds are very good that when you do find one for sale, you will be forced to pay thousands of dollars over MSRP. In fact, some dealers are advertising their Demons with price tags of $150K+.

MSRP is an Extreme Long Shot

Although it seems that most of the 2018 Dodge Challenger SRT Demons for sale online are either sold or heavily marked up, there is still a very slim chance that you could find one for MSRP (list price). Within the last week, two different people posted on social media about their local dealership contacting them with an available Demon and they were able to buy the car at MSRP. One of the people is someone I have known online for a couple of years and I am confident that he is telling the truth when he says that he paid MSRP.

Of course, he was able to pay MSRP because he clearly has a great relationship with his dealership, but if you are serious about buying a 2018 Demon, you can do so if you have $100,000 laying around. With enough hunting, you might even find one for MSRP, but the odds of that are getting lower by the minute.

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.

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