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Mopar at NHRA, beyond the cars

by David Zatz on

Mopar and Dodge/SRT will have a massive 4,800-square-foot exhibit at the NHRA Winternationals, combining each brand’s rig to form one of the largest displays on Manufacturers Midway. The display rigs will be positioned head-to-head, joining fan-friendly exhibits and show vehicles together under one footprint.

Dodge will also debut an elevated viewing area atop the Dodge rig section, so VIP fans can get a unique aerial view of the midway and track.

The Challenger SRT Demon simulators will return; fans can also enter to win prizes and meet their favorite NHRA stars in autograph session during each race.

The new display will be present at 15 NHRA national events throughout the 2018 season.

Moving to the larger racing community, Mopar and Dodge/SRT will continue to recognize and reward winning NHRA Sportsman racers. The long-running Mopar Contingency Program provides monetary awards for drivers who win or finish runner-up while running a Mopar contingency decal, valve covers, intake manifolds, and cylinder heads.

The Dodge Top Finisher award, launched last year, also awards $500 to the Stock and Super Stock competitors behind the wheel of a Mopar-powered vehicle who advance the furthest at all 24 national events.


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