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Who will get FCA’s Super Bowl ads?

by David Zatz on

Who will benefit from FCA’s Super Bowl ads?

The first brand to benefit was Chrysler, which surged in customer interest and sales after the “Imported from Detroit” campaign hit. Ram got down and dirty, reaching out to farmers and other hard-working people, while Dodge associated itself with George Washington and the Dodge brothers.  FCA also advertised Fiat, unsuccessfully trying to bring back the old “sell-cars-with-sex” system.

Last year, the spotlight was taken up by Alfa Romeo; who will be highlighted this Sunday?  The company is buying no less than five commercials for this Sunday, airing one during the first quarter, two during the second, one in the third, and the final one in the fourth quarter.

This recent Youtube post suggests that Dodge will get at least one ad:

With a brand new Ram 1500 and Jeep Wrangler coming down the pike, chances are the two leading brands will each get a shot; and Alfa Romeo and Maserati may use two shots to pitch their new SUVs. That leaves the Chrysler Pacifica, which still has a ways to go to catch up to the cheaper and better-known Caravan.

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