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FCA’s surprise US sales gain and Canadian sales drop

by David Zatz on

After months of retreating sales, FCA US posted a surprise 14% gain, for the best March US sales since 2006.

Total sales hit 216,063, well over March 2017’s 190,254. Retail sales shot up by 11% to 162,304, the best March retail sales since March 2001.

Fleet sales were 25% of the overall number, which is close to March 2017’s proportion (23%).  Last year, fleets were just 19% of total sales, but the first few months of the year tend to be more fleet-heavy.

Within the brands, Jeep rose by 45%, hitting 98,382; the Wrangler led the way with a stunning 70% sales increase, the best sales month ever, giving the Wrangler 28% of all Jeep sales. The Cherokee also gained, by 63%.

Ram dropped by 13% overall, but the Ram 1500’s retail number gained by 8%. Chrysler rose by 15%, thanks to a 40% gain in Pacifica and a 25% gain in 300 (the brand lost the Town & Country and 200 since last year). At Dodge, sales fell by 2%.

On the Italian side, Fiat sales fell again, by 47%, despite a new standard turbocharger on the biggest selling Fiat (the 500). The company sold just 50 Fiats per day — split between four different cars (500, 500L, 500X, and 124).  Alfa Romeo actually beat Fiat sales, 2,576 to 1,544; the best seller is still the Giulia (1,284), closely followed by the Stelvio (1,270).

Meanwhile, FCA Canada reported an 8% sales drop, falling from 26,531 (March 2017) to 24,490 (March 2018), despite March records for both Jeep and Ram. Overall, Jeep gained by 44% and Ram rose by 6%. However, Chrysler sales fell by 44% (around 800 cars), with the loss of the 200 and a stumble by the 300; and Dodge fell by 44%, with every model but the Charger and Durango plummeting 45% or more.

On the Canadian-Italian side, Alfa Romeo did relatively well, with the Stelvio going from no sales in March 2017 to the brand lead (77 sales). The Giulia also gained, from 22 to 69 cars. Fiat was barely alive with just 72 sales for the month (down from 468) — mostly Fiat 500s, with just 8 500Ls and 500Xs sold, alongside 22 Spiders.

FCA Canada did not break out retail from fleet sales. Traditionally, FCA has had a higher market share in Canada than in the USA, but the two countries have not always risen and fallen together.

 

 

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