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Challenger Redeye being sold as low as invoice price

by Patrick Rall on

The order banks for the 2019 Dodge Challenger SRT Hellcat Redeye were open almost immediately after the 797-horsepower muscle car made its grand debut late last month. Over the course of the past two weeks, I have spoken with a handful of dealership representatives and about a dozen people who ordered Redeyes and in almost every case – the newer supercharged Challengers are being sold at-or-below MSRP, with some dealerships taking orders at invoice price.

Now, before you go running off to your local dealership with the plan of ordering a 2019 Dodge Challenger SRT Hellcat Redeye at invoice price, I should point out that I have spoken with buyers who have ordered one of these cars with the dreaded “additional dealer markup” or ADM. The day after they went on sale, two people in some of the large Facebook groups I frequent posted that they ordered a Redeye with the ADM. One person paid $3,000 over while the other paid $7,000 over, but both of these buyers live in dense metropolitan areas where there is intense demand and plenty of people with the money to burn. In speaking with these two people, they did not shop around to see if they could get a better deal – they simply went to their dealership, agreed on whatever price the dealership demanded and signed the paperwork.

If money is no object to you, walking into any Dodge dealership in the United States and ordering a Redeye will be as simple as signing on the line, but for the scores of people who want to save a few thousand dollars – or who refuse to pay over MSRP – there are far more accounts off people ordering Redeyes for less than MSRP. In fact, two friends in the Mopar community sent me their paperwork showing that they paid invoice pricing. However, neither of them just drove to the nearest dealership and ordered a car. One of these people ordered his car from halfway across the country in order to get invoice pricing, but after finding that dealerships in his area wanted to charge him above MSRP, he did the legwork needed to find a car at a great price.

Some of you might be wondering how much money we are talking with invoice and MSRP, so here is a quick example. Of course, the difference between invoice price and MSRP varies based on the options chosen, but when looking just at the base pricing of a 2019 Hellcat Challenger Redeye, paying invoice rather than MSRP will save you almost $3,000. When the Redeye is loaded up with most of the options including the widebody package, the difference between invoice and MSRP climbs up over $5,000.

This means that someone ordering a heavily-loaded Redeye widebody with an ADM of $7,000 is paying roughly $12,000 more than someone ordering that same car at invoice, but even when compared to MSRP – finding a dealership that is willing to sell closer to invoice pricing will save you thousands of dollars. Best of all, there are plenty of those dealerships out there, you just need to do the legwork to find them.

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.

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