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FCA US’ big sales gain

by David Zatz on

FCA reported its best June retail sales in 14 years, with an 8% hike in total sales (from 187,348 in June 2017 to 202,264 in June 2018). Retail sales were 155,208, beating any June in retail since 2004.

Jeep and Ram, not surprisingly, were the drivers. Ram sales shot up by 6%, to 51,729, with a 4% gain in retail (resulting in Ram’s best-ever retail June), driven by the Ram 1500, available in both “classic” and brand-new varieties. ProMaster sales nearly doubled, though that didn’t have much of an impact on the total.

Three new Jeeps — Cherokee, Compass, and Wrangler — helped spark sales, which rose from 73,153 (June 2017) to 86,989. Cherokee and Compass sales both nearly doubled with the new models; Wrangler sales rose by around 4,300, to 23,110.

Dodge also had a good month, with the Charger rising by 4%; as a whole, the increasingly muscular group rose by 9%, to 46,387 sales. Alfa Romeo also rose, to 2,249, more than half of which were Stelvio crossovers.

There were drops, too, mostly Chrysler, which plummeted by 32%, falling to just 13,484 sales. Part of that was because of the loss of the 200, which had nearly two thousand sales in June 2017; but the 300 also dropped by around a fifth, and the Pacifica, relatively new and in many writers’ opinion the class leader, fell by over a quarter. The Pacifica still sells more than twice as many copies as the 300 series.

More, including the competition, after the table…

Other drops were seen by Fiat, with a 36% fall — Fiat 500 plunged by 64% despite standard turbochargers on the 2018s — the ProMaster City (down 35%), and, to a lesser degree, the Durango (14%), Grand Cherokee (12%), and Renegade (7%). Some of the Compass’ sales came at the expense of the now-dropped Patriot (from 4,752 to 47 sales) and Renegade (from 9,180 to 8,533).

The best-selling Jeep is now the Wrangler, with 23,110 sales edging out the Cherokee’s 22,433; last June’s leader, the Grand Cherokee, came in at 17,724.

In the minivan wars, the Caravan, with 16,267 sales, easily beat the new Pacifica, with 9,114, suggesting that buyers are choosing the cheaper van rather than the (arguably) better one. Only time will tell whether the Pacifica’s issue is its largely unknown name, its pricing, its brand, or another factor entirely.

Automotive News estimated that Maserati sold 950 cars, up by nearly 6% over last year, not enough to worry Tesla (around 6,000) but still an improvement over a good 2017.

Ford had a much more moderate gain, coming in 1% higher, with 229,537 sales, with a 2.8% gain at Lincoln (still sitting at just 9,534, which, to be fair, is more than Tesla).  Toyota declared higher US sales as well, by 3.6%, reaching 209,602 — not far above FCA’s 202,264. The driver there, too, were light truck sales, led by the RAV4 and Highlander.

GM now only announces sales quarterly, so any monthly figures will be estimates.

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