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Jeep is the second best selling FCA brand in Europe

by David Zatz on

Sales figures for the first half of 2018 have just been compiled, and they reveal that, with a massive sales increase, Jeep has ended up the second best-selling FCA brand in Europe — by a large margin.

The European Automobile Manufacturers’ Association (ACEA) reported that Jeep scored an impressive 68% gain over January-June 2017.  With sales zooming from 53,859 to 90,287, the brand easily took second place, after Fiat, in FCA Europe sales.

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The boost gives Jeep a 1.0% market share in Europe for the first time in memory.  According to FCA, though, most of the sales come from just two vehicles — the Renegade, with “more than 41,000” sold over the six months, and the Compass, with around 41,000 sold. For those of you doing the math at home, yes, that’s 82,000 out of 90,287. The other 8,000 or so were presumably a mix of Wranglers, Cherokees, and Grand Cherokees, which likely have fatter profit margins. The new Wrangler should refresh sales a bit, with a new diesel, and four-cylinder hybrid options — handy in a continent where gasoline and diesel fuel are both very expensive.

Jeep easily beat Land Rover, which has been following a similar new-product track, as well as Honda; while Alfa Romeo had nearly double the sales of Toyota’s Lexus.  Alfa Romeo climbed by 9%, to 50,284 sales, while Fiat itself dropped by 9%, to 423,899. Part of the drop was due to restricting production to successful cars; and the 500 and Panda, combined, had 29% of the A-segment in Europe.

FCA broke out sales by country, with the largest gain in Spain (96%), followed by Italy (92%), the UK (77%), Germany (43%), and France (11%).

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