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Ram, Alfa, Jeep sales shot up in July (updated)

by David Zatz on

July brought good news for FCA US lovers, with Ram and Jeep setting July records and Alfa jumping by 65%, albeit from a low base. At Ram, light-duty retail sales rose by 17%,  while Jeep’s retail sales shot up by 16%; Jeep Cherokee hit a July record too, and retail sales rose by 73%.

Retail sales can show the desirability of a car or truck among the general public. This month was particularly good for FCA, with retail sales rising by 6% to 153,925 — 90% of the company’s 170,970 monthly total. Just 10% went to fleets, an unusually low number for Chrysler or FCA US in the last decade.

The news was especially good in the light of lower sales at Ford and Toyota. Toyota sales fell by 5.1%, though that’s partly due to 18% lower incentives; Ford sales dropped by 3.3%. VW did rise by 13%, to a total of just 30,520, but incentives are 8% higher than last July. Honda sales fell by a stunning 8.2%, largely because the Accord and Civic fell (Civic sales dropped by 28%).

2017 Jeep Compass

At Jeep, the new Compass gained around 5,000 sales, easily drowning out the 3,425 Patriot sales in July 2017. The Grand Cherokee slipped by 6% with fewer retail sales, and Renegade slipped by 8% (around 750 sales) as buyers moved up to the Compass. The Wrangler went up by 14% and the Cherokee shot up by 71%. Overall, it was a very good month for Jeep, with sales rising by 15%; the image-leader was also the sales-leader this month, as Wrangler took the lead. #2 went to the revised Cherokee, while #3 went to the Grand Cherokee.

Over at Ram, the ProMaster City continued to sink, but the ProMaster Van posted a 24% hike — to just 3,776 sales. The Ram Pickup gained by 1% overall, to 40,276.

Chrysler continued to sink, down by 13%, largely due to the absence of the 200; the company sold around 280 fewer 300s (down 9%) and around 500 more Pacificas (up 6%).

Dodge dropped just 145 sales, not bad given that they sold 722 Darts and 56 Vipers last July. The Charger went up by 6% and the Challenger fell by 9%; the Journey, oddly, rose by 23%, becoming Dodge’s sales leader for the month. The Caravan dropped by just 3% to gain the #2 position, and the Durango fell by 8%.

The rout continued at Fiat, so badly that the Fiat 124 Spider, even with sales down 13% from July 2017, managed to be the sales leader with 392 sales. The once-popular Fiat 500 had a mere 363 sales; even throwing in a free turbo didn’t stop sales from plunging by 65%. The redesigned 500L, much nicer than the original, made no impact, with a mere 107 sales, and both L and X fell by 37%. At this rate, the only way for Fiat to recover might be throwing in a free Jeep with every purchase, or vice versa.

alfa romeo stelvio at the track

Finally, Alfa Romeo Giulia and 4C sales both fell, by 22% and 18% respectively, but a new sales leader — the Stelvio — came through with 1,140 sales, enough to give Alfa an 800-car boost over 2017. That’s a 65% increase in sales. Normally, we could write this off to Americans’ love for crossovers, but I also found the Stelvio to be the easiest Alfa Romeo to live with, and the sweet spot between fun and comfort; maybe others did, too. Regardless, it’s no surprise that the crossover is the most popular, and Alfa Romeo can only hope the word keeps spreading.

Here’s the chart:

 


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