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We Are Mopar wraps up 2018, looks to 2020

by Patrick Rall on

Back in early August, We Are Mopar 3 was held at the Texas Motor Speedway in No Limits, Texas. We Are Mopar – or WAM, as it is more commonly referred to online – began just three years ago but the event has exploded in that short time, becoming one of the biggest and best all-Mopar events in the world.

WAM3

Organizer Pedro Murillo and his army of volunteers took what they learned in 2016 and 2017, using that knowledge to make the 2018 show even better than the past years and their efforts paid off – as We Are Mopar 3 we the best version of the gigantic event.

WAM3

With WAM being located in Texas, we understand that many Mopar lovers in other parts of the country or in other countries may not be able to attend, so rather than a basic wrap-up with stats and pictures, we wanted to put together a piece that brought WAM3 to those who couldn’t make it to the show.

WAM3

Mind you, there are stats included here, but for those who didn’t attend the event this year, we have a feature video, social media threads and a huge Google gallery of images that show what WAM is all about.

WAM3

What is WAM?

While We Are Mopar is a huge car show, it is more than just the Mopar Showdown Car Show Presented by RIMLOX . With the event being held at NASCAR’s Texas Motor Speedway, that allows the event to host the unique Laps4Veterans program Presented by RIMLOX, where attendees can make guided high speed laps on the high-banked oval.

WAM3

Next, all of the space inside of the track grounds leaves plenty of space for the Pushing The Limits Autocross by BFGoodRich Tires and for those who are just about taking in the scenery and checking out Dodge/Mopar stuff, there were a handful of FCA-related displays, including the Mopar trailer.

WAM3

Of course, in addition to the Dodge and Mopar themed displays, WAM has over 40 premium Mopar vendors on site. You can check out the full list of the companies who helped make We Are Mopar 3 happen below.

Finally, while the main event is the show on Saturday, WAM also has the Friday Night Lights event. This brought over 1,600 Mopars to a 5-level parking garage where everyone could show off their lighting upgrades and hang out with other Moparians as they prepared for the big show the next day.

WAM3

In other words, We Are Mopar isn’t just your average one-day car show. It is an automotive festival that covers two days and has far more to offer than just show cars – in case 2,300 show cars isn’t enough for you.

WAM3

Learning from the Past

On paper, the growth of We Are Mopar in just three years is nothing short of amazing, but there is a downside to that. The growth from 2016 to 2017 caused some logistics issues with getting all of the cars into the venue last year and that created some frustration among attendees who had to sit in long lines to enter last year. I did not attend the show, but in each of the past two years, I followed along on the official We Are Mopar Facebook group and during the 2017 show, there was a bit of negativity.

WAM3

This year, that was all-but-gone. I would say that the negativity was completely gone this year, but I imagine that from the thousands of attendees, someone surely had something to complain about. That is just the nature of human beings, but in following the progress of the 2018 event from home (mostly enjoying all of the pictures), I didn’t see a single negative post. The 2018 social media posts that I saw were all positive, chock full of pictures and people talking about what a great time they had at the sprawling Mopar meet in Texas.

WAM3

Even though WAM3 was bigger than WAM2, Murillo and his team had every aspect of the event running as smooth as ice and the result was the biggest and best We Are Mopar show to date. Unlike some events which struggle to meet the demands of a rapidly growing crowd, the WAM team made the changes this year to help everyone that I have spoken to come away from the show with nothing but glowing reviews.

WAM3

The Stats

These numbers hardly to We Are Mopar justice, but here are some basic figures from the event, showing the growth over the past three years.

WAM3

Like all great automotive events, We Are Mopar is about more than just cars, people and Mopar passion. Murillo and his team have used this great event to raise money for charity, picking two incredible foundations to benefit over the past three years.

WAM3

In 2016, the event led to $6,000 being donated to the Fallen Officers Foundation and in 2017 and 2018, the event raised a whopping $42,000 for the Homeless Veterans Services of Dallas. That is almost $50,000 donated to incredible charitable groups in three years from the Mopar community.

WAM3

Next, we have the attendance numbers. In 2018, WAM3 drew more than 2,300 vehicles and more than 10,000 spectators. You read that right – over 2,300 Mopar show vehicles lined the infield of the Texas Motor Speedway – making WAM one of the biggest all-Mopar shows in the world. The huge crowd had representatives from 45 different US states and 4 countries, drawing so many people to the area that WAM3 effectively filled three entire hotels around the venue.

WAM3

The Future

In just three years, We Are Mopar has become one of the best all-Mopar shows in the world, but Murillo sees an even brighter future for this event. However, there will be no We Are Mopar 2019. Instead, the team is gearing up for the 2020 event, which will have a new name and a new spot on the calendar, shifting away from the grueling heat of the Texas summer.

WAM3

In the meanwhile, we recommend that anyone who is interested in attending this show in the future join the official We Are Mopar Facebook Group. While the group is obviously dedicated to the show, it has become a year-round hub for Mopar lovers from around the world to share their passion, to talk about WAMs of the past and to look to the future.

WAM3

More importantly for this piece, there are some great threads detailing WAM3. Last year, I asked the group for pictures of their vehicles from the event and I got a great response, allowing me to include tons of great shots in my article. This year, I got so many that I had to randomly pick a small group, but you can check out all of the images submitted in my thread by clicking here. I wish that I could include them all, but I cannot, so I randomly picked a collection of images that show a little bit of everything.

WAM3

Next, if you want to check out the official event page for We Are Mopar 3, with updates during the show and after, click here.

WAM3

Also, the biggest and most impressive gallery of images is on Google and I cant even begin to guess how many pictures are in this gallery, but if you love Mopars and you are looking to kill some time today, check out this link.

WAM3

Finally, David St. Francis put together a great video showing the scope of WAM on both days of the event, and you can check that out below.

Thanks from the Boss

In speaking with WAM Organizer Pedro Murillo, there were some people and groups who he wanted to thank by name, in addition to extending a big “thank you” to everyone who attended the event.

WAM3

“I’d like to thank my wife, Cincita Murillo. She helped me bring this to life from day one. We’ve changed so much from our daily routines to fit in this Mopar community. It’s been worth the sacrifice being able to see our idea come to life.

Mopar/Dodge for their continued support. Each year they continue to raise the bar on what they showcase for the owners at our event.

BFGoodrich Tires / Presenting Sponsor – provided the Pushing the limits auto cross feature showcasing their performance street tires.

RIMLOX Wheels locks presents Mopar showdown car show & Laps 4 vets feature. Veteran owned company supporting our veterans.”

Also,  while the full list of people to thank is too long,  Murillo wanted to send a special thanks to the following people for their efforts in making WAM3 happen:
Jonathan Fierro
David Gonzales
Michael Wilson
Dan Deavers
Fred Butler
Will Lee
Dino Childs
Jesus Murillo
Cody Mayhew
Bobbi Mayhew
Gil Garza
Anita Vigil
Alvaro Lau-Camarena
Jay Amaya Sullivan
Dawn Deavers
The Zapata Family – Mike, Jennifer & Jenna
Jorge Gomez
Aj Liebowitz
Jim Roper
Weldon West
Leroy Steptoe
Gina Bogle
Brandon Stokes
John Grabitz
Tony Sanchez
John Paul Sanchez
Alex Sanchez

WAM3

Sponsors

Below, we have included a list of the companies that helped make We Are Mopar 3 possible. If you click on this link, you can see all of these companies listed with clickable logos, so you can access their websites for more information on their products or services. However, links aside, we wanted to recognize the companies who make this show possible.

WAM3

Texas Motor Speedway
BFGoodwich
DFWLX
David St Francis
Dallas Dodge
RIMLOX
ORacle Lighting
Moparian
FCA
Baily’s Performance
Fasty’s Garage
DownForce Solutions
American Showshine
X-Lume
All Things Boosted
Ferrada Wheels
Katzkin
Nitrous Express
Velgen Wheels
ModFX Customs
Wind Restrictor
Luxe Auto Concepts
Manett Mega Shine
Sto N Sho
David Carey Originals
Toxic Off-Road
Rosso Whels Charged Motorworks
Aero Premium Detailing Products
3G Customs
Goodehead Insurance
3D Engineering
DLG Media
Forever Art by Tommy
Triumph Performance Forged Wheels
Scott Solar
Ripp Superchargers
Top HIDs
Phoenix Insurance
Affinity Fitness
Homeless Veteran Services of Dallas
Canada Oil
Teraflex

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.

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