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2019 Jeep Gladiator pickup pricing speculation

by Patrick Rall on

Since it was made official that the 2019 Jeep Gladiator would debut at the upcoming Los Angeles Auto Show, I have received a great many messages asking about pricing, but with no pricing from the automaker this far, here is a look at some possible pricing figures for the long-awaited Jeep pickup.

Many people want to know how much the long-awaited Jeep truck will cost, but there is no official information on that thus far. However, in looking at the pricing of competitive models and pricing of the JL Wrangler, we can make some guesses as to how much the Jeep Gladiator will cost when it hits showrooms.

 

Competitors

The Jeep Gladiator is a midsized pickup, so within the US market, it will compete with the Chevrolet Colorado, the GMC Canyon, the Toyota Tacoma and the upcoming Ford Ranger. Based on the photos that hit the internet this weekend, it looks like the Gladiator will be offered as a four-door model with a short bed and it seems likely that it will be offered with similar engines to those offered in the JL Wrangler.

The 2019 Chevrolet Colorado WT (base trim) with the Crew Cab, Short Box, four wheel drive and the 3.6-liter V6 has a starting price of $32,595 while the similarly-configured GMC Canyon SLE (base trim for the discussed features) starts at $36,695. It should be noted that GMC also has two trimlines that cost less than the SLE, but to get the Crew Cab, Short Bed and four wheel drive, you have to start with the SLE level.

The most popular truck in the midsized segment is the Toyota Tacoma, which can be ordered in its base SR trim with a four-door cab and four wheel drive. Getting four wheel drive requires the 3.5-liter V6 and with these features, the Tacoma starts at $33,090, so it is in the same basic range as the lower priced Colorado.

It seems likely that the Gladiator will have more standard features than the base Colorado and Tacoma, while it will likely be a bit dressed down compared to the Canyon SLE. If it is priced competitively with the GM and Toyota midsized pickups in its basic form with four wheel drive, the Gladiator could start in the low-to-mid $30k range. There might be a rear-drive package, but really, how many people are going to buy a two wheel drive Wrangler pickup? I would guess that the number is low, so for the sake of this discussion, we are focusing on four wheel drive trucks. A rear-drive Jeep truck could dip into the high $20,000 range

JL Wrangler Pricing

It seems likely that the Gladiator will have trim lines, interior features and powertrain components that are similar to the Wrangler with which it shares a design language. The JL Wrangler Unlimited Sport with four wheel drive, the 3.6-liter Pentastar V6 and a manual transmission starts at $32,940 with destination fees, so the base Wrangler is in the same price range as the base midsized four wheel drive pickups from Chevy and Toyota.

With that in mind, it seems even more likely that the Jeep Gladiator with four wheel drive will start in the low $30k range, with well-equipped models creeping up around the $40k mark.

2020 Jeep Gladiator pickup

The images discovered by the Gladiator Forum community on the FCA media site of the Jeep Gladiator (shown above) feature a Rubicon model, which will likely be the top of the line package for the new “trail rated” pickup. The JL Wrangler Rubicon starts at $42,940 with the V6 and manual transmission while adding the 8-speed automatic transmission pushes the price up to $44,940. When you load it up with things like the LED lighting package, the Cold Weather Group, the Trailer Tow Group, the premium infotainment package, the Active Safety Group, the Steel Bumper Group, leather interior and keyless entry drive the price of the famous SUV up to $53,500 with more options left on the table.

In other words, if the Gladiator follows the trim levels and options of the Wrangler – and it should – we can expect pricing of four wheel drive models to range from around $32,000 in bare base form to $54,000 for the loaded Gladiator Rubicon.

The Jeep Gladiator is scheduled to make its grand debut late next week at the LA Auto Show, so we could get pricing then, or we may have to wait until we get closer to the dealership debut.

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.

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