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Dodge Demon arrives in Lego world

by Patrick Rall on

While there have been images floating around the internet for some time showing the 2018 Dodge Challenger SRT Demon in Lego form along with a 1970 Charger, FCA officially announced the new toy package this week. To promote the Lego Demon as best as possible, Dodge even made a 30-second commercial featuring NHRA superstar and Hellcat Challenger owner Leah Pritchett.

The 2018 Dodge Challenger SRT Demon is joining the Lego Speed Champions series as part of a combo pack that includes a 1970 Dodge Charger R/T, three Lego figurines and a Lego drag strip Christmas tree – all of which are comprised of 478 tiny blocks. The kit also includes a different (non-supercharged) engine cover for the Charger along with two sets of wheels for each car.

To promote this Mopar muscle car Lego kit, Dodge made a video for their YouTube channel titled “Metamorphosis”, featuring Mopar drag racer and Dodge Hellcat Challenger owner Leah Pritchett.

As a young girl plays with the Lego Demon in the garage next to her dad’s classic Charger, we see Pritchett tearing down the track in a bright yellow Demon, running a 10.50. Towards the end of the run, Pritchett transforms into a female Lego figurine, just like the one that comes with the set.

It could be said that the figurine included with the 2018 Demon is Leah Pritchett in Lego form, although the packaging doesn’t state that. She is even wearing the same race suit at the figurine.

“We know that many of our Dodge//SRT enthusiasts become fans of the brand at an early age, and like me, also grow up building LEGO vehicles that we dream of one day driving on the road,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and FIAT – FCA North America. “With the new Speed Champions set featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T, our youngest fans can now build and jump into the ‘driver’s’ seat of two of their ultimate fantasy muscle cars.”

On the Lego website, the Demon and Charger Speed Champions set has an MSRP of $29.99, but for those of you who prefer to buy at local stores, these kits should be arriving around the United States this month if they aren’t available already.

With any luck, there will be more Dodge products in the Speed Champions lineup in the future, as I would love to build a Lego version of my Hellcat Challenger. In the meantime, I will have to settle for getting ahold of two of these kits – one to build and one to put in my massive collection of unopened Mopar-themed toys.

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.

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