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Luxury Ram in Houston, up close; and two awards, one Ram

by David Zatz on

Allpar’s David Lantz was in Houston yesterday morning, when the Ram 2500 and 3500 Laramie Longhorn were unveiled in their full, leather-and-wood-trimmed glory.

Longhorn badge

On the same day, the Texas Motor Press Association (not to be confused with the Texas Auto Writers’ Association, or TAWA) named the Ram 1500 their “Texas Truck of the Year” — not to be confused with the TAWA’s choice of the Ram 1500 as the “2019 Truck of Texas.”

Either way, it was a good time for FCA, with the Ram 1500 getting the top truck award from both Texas media associations, and the Jeep Wrangler being named Texas SUV of the Year. (In case you were wondering, the TMPA’s crossover of the year was the Hyundai Kona, and the car of the year was the 2019 Corolla Hatchback, a complete redesign.)

2019 Ram 3500 Laramie Longhorn pickup

The heavy duty 2019 Ram 2500 and 3500 Laramie Longhorn boasts full-grain leather seats, wood surfaces, and metal elements in its trim; using hand-wrapped, solely-full-grain leather on the dash, door panel coverings, and armrests is unique to pickups.  Headlamps are adaptive LEDs, standard.

2019 laramie longhorn interior


David Lantz reported that FCA had two test tracks at Houston (one for Ram, one for Jeep), and provided breakfast for everyone at the show on the press days.

Neither Ford nor Toyota held a press conference at Houston this year; Chevrolet, Mazda, and Nissan had minor unveilings. Cadillac didn’t even have a display. According to David Lantz, the big new luxury Ram was the major news of the show; he said that the Gladiator was there and “stealing the show,” but it’s already been seen.

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