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Ram vs Silverado and the muscle-car race

by David Zatz on

The official numbers for the first quarter are in, and Ram’s 120,026 U.S. sales easily beat the Chevrolet Silverado’s 114,313.

2019 Chevrolet Silverado

Ah, you ask, but what about the GMC Sierra, which is really just an altered Silverado with different options?  That adds another 40,546 pickups, so that GM easily beat FCA, 154,859 to 120,026. Even if you add in the Jeep Gladiator, FCA is not likely to beat GM in pickups anytime soon, especially because of capacity constraints.

It’s still an event for the Ram series to beat the Silverado, especially when most people considered Dodge pickups to be marginal at best in, say, 1992. There was reportedly talk in the late 1980s of Dodge leaving the pickup business entirely. Instead, the company used a platform team to re-create the American pickup entirely; and the resulting trucks tripled Dodge’s market share in short order.

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There was also good news in the muscle-car race, with the Challenger racking up 13,431 sales to the Camaro’s 12,083—despite a gain in Camaro sales and a 24% drop in Challengers.  The downside for Dodge is that Ford still dominates, with the Mustang not only appearing in nearly every TV show and movie ever made, but also boasting 16,917 sales (down 12% but still on top). Given the three companies’ market shares, Dodge did quite well.

The big mainstream Dodge Charger had 20,615 sales against the Impala’s 13,259 in the same quarter. The Chrysler 300 added 8,290 to the score, versus the LaCrosse’s 2,902.  (To be fair to GM and Ford, there is no Avenger/200, but Malibu brought in 34,197 sales, and Fusion had 41,683).  It’s hard to compare with Ford, but the Taurus limped in with 5,731 sales and the Lincoln MKZ with 4,287.

FCA had another triumph: taking first and second place in the minivan race. First place for the first quarter went to the Dodge Caravan, by a huge margin: its 35,440 sales outsold the #2 minivan by over 10,000. And that #2 was… the Chrysler Pacifica, with 23,274 sales. The Honda Odyssey had 21,297 sales, thanks to a 7% fall, and the Toyota Sienna, oddly, suffered a 20% drop to just 18,616. That’s a far fall for a former #1.

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