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35th Edition minivans are out

by David Zatz on

Chrysler has announced the prices for its 35th Anniversary Edition minivans, which have special badges, a black interior with “Cranberry Wine” accent stitching, and upgraded content.

After a long gestation period, Chrysler launched its minivans in 1983; it has sold over 14.6 million minivans, twice as many as any other manufacturer, and still holds a 55% US market share.

The Pacifica anniversary editions have McKinley and Nappa leather perforated seats, with leather trim and an embroidered anniversary logo on the floor mats. The special edition adds to

  • Pacifica Touring L: adds eight-seat setup (rather than seven), overhead DVD, and 18 inch wheels, for $2,015
  • Pacifica Touring L Plus: adds eight-seat setup and dual-pane sunroof for $1,420
  • Pacifica Limited: adds 20-inch wheels for $695
  • Pacifica Hybrid Touring L: adds Alpine 13-speaker stereo, 8.4-inch nav system, 17-inch wheels for $1,390
  • Pacifica Hybrid Limited: adds 18-inch wheels for $695

The Grand Caravan anniversary editions have Cranberry Wine stitching on the seats and door trim, shiny black console and instrument panel accents, and embroidered floor-mat logos, along with 17-inch tech silver aluminum wheels, bright grilles, and a special fender badge. The SE adds Stow ’n’ Go and a power driver’s seat (versus a manual driver’s seat) for $2,800, while the SXT adds navigation, heated front seats and steering wheel, and second-row window shades, for $1,595.

Each package includes a hefty discount, ranging from $200 to $1,755, over the list price of the options ordered separately.

Chrysler started working on creating its minivans in the early 1970s; at the time, they had rear wheel drive. Lee Iacocca approved their production shortly after joining Chrysler Corporation; an independently written book describes their gestation and shows some of the concepts built along the way.


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