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Mopar’s re-redesigned web site: faster, better

by David Zatz on

Mopar has streamlined its U.S. web site to make life easier for owners and visitors, adding a virtual concierge and more clearly visible searchbars to the site.

A quick login shows that the Mopar.com site’s owner area is both easier to access and much faster than it has been; a clear photo of the owner’s car (in the correct color) shows up, with the next scheduled maintenance, current status (the last mileage and date it was seen), and clear access to descriptions of the car’s equipment, manual, warranty, and window sticker. (The window sticker is an almost perfect reproduction.) The equipment list is very detailed, showing just about everything FCA knows about the car as it was built (including the various labels, state packages, and such).  Instructions are featured, while parts are a soft sell; various Mopar performance parts and accessories catalogs can be downloaded.

The site lets owners schedule service, buy a Mopar product, and get answers. It seems to be easier to search for and buy accessories and performance parts, as well, on store.mopar.com.

The new site has been optimized for mobile, but works well on a variety of desktop browsers as well; the tile and icon design helps on  smartphones.

Registered visitors can create a customized dashboard tailored to their vehicle and post their own profile photo.  They also have access , depending on their car, to vehicle health reports, an online manual, remote commands, and how-to videos. All together, the new mopar.com a hefty improvement to the slow and not always user-friendly site it replaced.

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