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FCA US beat Toyota in June

by David Zatz on

Here’s something that hasn’t happened for a while: FCA US beating Toyota in United States sales. FCA US reported its best June retail sales in 18 years, and its best total in 14 years, as Toyota and Nissan sank. Overall, FCA’s June retail sales were 156,588; fleet sales (24% of the total) were 49,495, for a total of 206,083.

Not surprisingly, Ram was the main reason for FCA’s success in June; the big surprise was just how much Ram sales shot up. That number is 56%—to 68,098 vehicles. To give some perspective, for the quarter, Ram sold 179,454 pickups and chassis cabs.

The Jeep Gladiator had just 4,231 sales but that was still good for 7% of the midsize truck market. The market share is quite good considering its premium price and the fact that it just hit the lots.

The news was not all cheery. On the Italian side, Fiat and Alfa Romeo both continued their free-fall, with Fiat falling by 35% (the 500X was especially hard-hit), and the Fiat 124 Spider niche roadster once again the most popular of their cars. At Alfa, sales fell by 29%, with the Stelvio in its natural place as sales leader.

At Dodge, there was some carnage with the ancient Journey falling by 41% and the nearly-as-ancient Caravan dropping by 25%; Challenger sales also fell, by 26%. However, the Charger had a very good month, with a 36% gain—more than making up for Challenger’s loss—and the Durango eked a 4% gain. Dodge fell by 17% as a whole.

Chrysler sold 10% more minivans, compensating a little for Caravan’s loss, and the 300 dropped by 33%. The large-car triplets were still ahead, thanks to Charger’s gain, but Chrysler was down by 4% overall (27% for the year to date).

At Ram, the pickups gained 56%, ProMaster City sold one more van than last June, and ProMaster itself dropped by 15%, for a total 45% brand gain—28% year-to-date.

Finally, golden-child Jeep ended up the month as FCA’s most popular brand once again, but the margin was much smaller than usual—around a thousand vehicles. The Jeep sales leader was the iconic Wrangler, followed closely by the Grand Cherokee. Wrangler sales were down by 13%, Grand Cherokee sales up by 11%; the other Jeeps all fell by 28% or 29% in sales, leaving Jeep down 12% for the month and 8% year-to-date. The best sellers, company-wide, were Ram pickups/chassis-cabs (68,098), followed by Wrangler, Grand Cherokee, Cherokee, and then Caravan. There’s a definite message there which isn’t lost on management. The two Italian brands, combined (with seven different vehicles), had fewer sales than any domestic vehicle FCA sells, which is also an interesting message.

FCA México reported 6,013 total sales, including rebadged cars; there was good news with a 32% gain in Ram Light Duty pickups and Jeep Wrangler (up 43%). Alfa Romeo reported just 20 sales, country-wide. Bill Cawthon noted that FCA US beat Toyota in sales for the month.

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