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Camaro vs Mustang vs Challenger: How’d the Mopar do?

by David Zatz on

U.S. Dodge Challenger sales soared by 21% in the third quarter of 2019, hitting 18,031 for the three-month period. Year to date, though, the Challenger is still down by around 11%, from 52,313 to 46,699 sales.

The Challenger is now selling considerably better than the Chrysler 300 (7,836 sales for the quarter, 23,693 for the year), thanks in large part to “street cred” from the hot Hellcat series and cheaper 392-powered Scat Packs. But how did the Mopar compare with Chevy and Ford?

2019 Dodge Challenger R/T Scat Pack 1320

The Ford Mustang, the car that is in practically every movie or TV show ever made, saw sales drop by 12% in the quarter, falling to 16,823; for the year, it’s beating the Challenger, with 55,365 sales (down 10% from last year-to-date).

The Chevrolet Camaro, another cultural icon, is in third place; sales for the quarter were down 15% in an “up” quarter, to 12,275. The Camaro was in third place in Q3 2018, and this slide didn’t help it any. Year to date, Camaro sales are only off by 8%, but it was already in third place; Chevy sold 36,791 Camaros so far in 2019.

2016 Chevrolet Camaros

For the quarter, the Challenger is the winner; but it’ll need to maintain its boost and hope Ford sales keep falling, to make it to the #1 spot for the year. Part of Dodge’s boost so far was a $10 per horsepower incentive, good for around $3,000 on the base V6 and around $4,850 on the 392 cars, which ran in August and September.

In the “sport/other” category, the Alfa Romeo Giulia saw sales drop by 21%, to 2,030, and the 3C dropped by 27%, to 36. Ford GT sales shot up by 49%, to 52.  The Corvette remains in its traditional position as master of American sports-car sales, holding roughly steady with 4,766 sales for the quarter—14,497 year to date—despite news of a surprisingly inexpensive midengine Corvette on the way. (It’s available on Build & Price but wasn’t at dealers in September.) GM does not release sales of Camaro models such as the Z/28 separately.

 

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