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Ram Truck celebrates tenth year of independence

by David Zatz on

Today, Ram Truck is celebrating a decade as a standalone brand. Since emerging in October 2009, the Ram Truck brand has steadily increased its leadership in durability, efficiency. and convenience.

Ram chief Reid Bigland wrote, Ram has had the benefit of being able to focus solely on trucks and commercial vehicles, allowing us to build the best vehicles possible for our customers.”

Ram dealer sign

Ram Truck has quickly developed exclusive features including reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system, SiriusXM 360L with Personalized Stations by Pandora, and multifunction tailgates.

Blasting to the public

The “Power of Innovation” a multimedia campaign will showcase Ram’s achievements, with three new broadcast videos, new digital content on Ram’s digital and social media channels, and new content featured on Ram’s social series #RamDoesThat.

The launch video is the one-minute “Power of Innovation,” which actually debuted in September at the State Fair of Texas, the spot speaks to how Ram Truck chose to reinvent itself as a stand-alone brand.  It will air via broadcast this Saturday, Oct. 5, with  two new 30-second spots, “Bed” and “HEMI”, all of which can also be viewed on Ram’s YouTube Channel.

New social-media content highlights real life truck owners, showcasing how Ram features enable unlimited capabilities and unique experiences in their everyday lives.

Ram also described numerous milestones:

2009 – RamBox

In 2009, Ram Truck introduced the RamBox cargo management system.  RamBox’s side bins create storage along each side of the pickup bed, space previously left untouched because of wheel-well intrusion. RamBox bins fit the length of the pickup bed and incorporate the space over each wheel well to secure cargo within a lit, lockable and drainable container. Lids include swing hinges with intermediate and full-open positions that lift the lid 90 degrees perpendicular to each side.

2010 – New Crew, Outdoorsman

The 2010 Ram Heavy Duty trucks were available for the first time as a crew cab model, which is the highest volume part of the heavy-duty pickup segment. The Ram 1500 Outdoorsman joined the lineup as a new trim that was designed for outdoor enthusiasts. The Outdoorsman took all of the features most useful to hunters, fishermen, campers and boaters, and packaged them into one model.

2011: Ram 1500 Laramie Longhorn, Chassis Cab

Making its debut at the State Fair of Texas for the 2011 model year, the Ram 1500 Laramie Longhorn was the most luxurious truck ever produced by the Company.  Ram also returned to offering a chassis cab for the 2011 model year and brought best-in-class standard horsepower and torque, brake life, standard gross vehicle weight rating, powertrain warranty and a class-exclusive manual transmission along with it. By working with truck body suppliers, Ram Truck engineers gave the 2011 Ram Chassis Cab an upfitter-friendly design, providing customers with a less expensive, worry-free experience in their choice of work body adaptation to the vehicle.

2012: Tradesman

A new Tradesman Heavy Duty joined the lineup for the 2012 model year and brought with it class-leading towing, payload and gross combined weight rating. A new six-speed automatic transmission, available on the 4.7-liter and 5.7-liter HEMI® V-8 engines, and new steering wheel with cruise control buttons also debuted for 2012.

2013 – Reinventing the Segment, Again

The 2013 Ram 1500 had better quad projection headlamps and LED front turn signals and taillamps; the new V6 engine and eight-speed automatic brought best-in-class fuel economy. Inside, the 2013 Ram 1500’s interior had multiview displays, passive entry, Keyless Enter ’n Go, steering wheel with controls, and wood accents. Also new for 2013 was the remote central locking RamBox cargo management system and tailgate (combined with door locks). Rain sensing wipers, SmartBeam headlamps, power folding mirrors and power sliding rear window with defrost also joined the lineup as options in 2013.

2014: Diesel 1500

The Ram 1500 was the first modern half-ton, full-size pickup with a diesel, providing class-leading fuel economy and range (28 mpg highway, beating the best full-size or midsize pickup). Over 8,000 trucks with the 3.0-liter EcoDiesel engine were sold in the first 72 hours of availability.

Ram also launched a new division for commercial truck development, sales, and support—Ram Commercial, which aligned with the launch of the Ram ProMaster van.

2015 Ram 1500 Rebel

The 2015 Ram 1500 Rebel kicked in the door, for both the brand and segment, with the introduction of a one-of-a-kind design that brought robust off-road capability, enabling the brand to reach even more consumers.

2016 Ram Rebel TRX Concept

Ram Truck cemented its position as America’s off-road truck leader with the Hellcat-powered 2016 Ram Rebel TRX concept at the State Fair of Texas. As part of the Company’s recently unveiled five-year plan, the Ram Rebel TRX concept has been approved for production. More information will be disclosed at a future date.

2017: New Standard Features

For 2017, the 1500 received new standard features including remote start and security alarm. Other standard features include the Uconnect 8.4 and media hub, automatic dual-zone temperature control, anti-spin differential, premium gauge cluster, rear backup camera and Rear Park Assist.

2018: First ag-targeted truck

The Ram Harvest Edition was the industry’s first agricultural market-specific truck and was visually distinguished by two new colors: Case IH Red and New Holland Blue. Case IH and New Holland farm tractors and other agricultural equipment are manufactured by subsidiaries of CNH Industrial. CNH Industrial N.V. shares a common ancestry with Fiat Chrysler Automobiles N.V.

Ram Harvest New Holland blue

2019: Fifth-gen

The fifth generation Ram 1500 burst onto the scene with features never before offered in a pickup, including the massive 12-inch touchscreen, adaptive cruise control, forward collision warning, blind-spot monitoring, and ready alert braking.

The upgraded eTorque version of the 3.6-liter Pentastar V-6 debuted for the 2019 model year and continues to be the standard engine in most trim levels, specifically tuned for truck duty and rated at 305 horsepower and 269 lb.-ft. of torque. The brawny 5.7-liter HEMI® V-8 combines the muscle of 395 horsepower and 410 lb.-ft. of torque – in a smooth, broad power band that avoids the hesitation and peakiness of turbocharged engines – with performance-enhancing and fuel-saving technologies that include variable valve timing and cylinder deactivation.

MultiFunction Tailgate open

The Ram 1500 multifunction tailgate feature is unique among all pickups and offers customers cargo-access flexibility without compromise. Unlike other multi-element tailgates, the Ram multifunction tailgate is trailer-friendly and does not require that the trailer and hitch be removed before opening.

2020: New Diesel, first IIHS Top Safety Pick+

The 2020 Ram 1500 diesel, with 480 lb.-ft. of torque, is the most capable light-duty diesel pickup, with towing capability up to 12,560 pounds. The Ram 1500 is the first full-size pickup truck to be named a Top Safety Pick+, the highest rating given by the Insurance Institute for Highway Safety (IIHS).

 

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