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Red S, surprising sales tidbit, other 2020 changes

by David Zatz on

Pacifica Red Alert! That’s not our editorial judgement, it’s the title of Chrysler’s press release announcing a Red S Edition for the 2020 model year. The new Red S provides, in their words, “a crimson customized attitude for the no-compromise minivan.”

Tim Kuniskis, head of FCA passenger cars in North Amerca, reported that a full third of Pacifica sales have the blacked-out S Appearance package, a surprising statistic.

Chrysler Pacifica Red S

The new Red S is already available on the gasoline version; it’s planned for the plug-in hybrid later this year. The package costs $3,995 and provides an alternative to black for the interior, with Rodèo Red Nappa leather two-tone seats accented by Light Diesel Grey stitching and piping and an “S” logo on the seatbacks. Silver Metal Brush hydro bezels embellish the instrument panel and door trim.

Exterior finishes include black wing badges with red inserts, with 20-inch “Black Noise” wheels (18-inch on Hybrid).  Advanced SafetyTec is included, along with 20-speaker Harman Kardon premium audio and KeySense.

It may seem like all the Red S cars will be red, but in reality, red isn’t an option for the paint: instead, buyers can choose between Ceramic Grey, black, Granite Crystal, Billet Metallic, white, and Maximum Steel (in short, dark blue, white, black, or gray).

All Pacifica gasoline-powered minivans have an optional dual-pane panoramic sunroof and eight-passenger seating. The Touring L and L Plus will both have standard driver’s seat memory.

Also in this release were changes to the hybrid Pacificas, which will now come with a honeycomb grille pattern, with Nova Black bezels on the instrument panel and door trim.  The Touring will get universal garage door openers, second-row sunshades, and an optional Stow ‘n Place roof rack; the Limited will have one-touch second-row  windows.

The S Appearance model, launched in 2017, remains available with a price tag of $795; it has gloss black accents inside and out, 18-inch wheels with Black Noise finish and badging, and a black interior with black seats with Light Diesel Gray accents and the “S” logo.

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