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Once again, Macy’s parade powered by Ram

by David Zatz on

Ram is, for the fifth year in a row, the Official Truck of the Macy’s Thanksgiving Day Parade®; a fleet of over 20 Ram trucks will be towing the floats. What’s more, four Ram trucks will be wrapped to complement float designs and to carry Santa.

Ram provided the Macy’s Parade with 65 trucks and Ram ProMaster commercial vans, many of which are used behind the scenes.

Tom Turkey (Macy's)

Around 3.5 million spectators in New York City and more than 50 million television viewers see the parade each year; it is broadcast on Thursday, November 28, on NBC at 9 a.m. in all time zones.

Ram is also teaming up with Macy’s and its partners to again demonstrate the Ram heavy-duty truck incredible towing capability by bringing back #RamWillTowThat social media campaign (which first launched during the lead-up to the 2019 Big Game telecast) via Ram’s official Twitter and  Facebook pages. Each video features the Ram 3500 towing a gigantic item related to each of the brand’s Parade elements.

Ram in Macy's thanksgiving day parade

The Ram campaign was created in partnership with Highdive. Ram itself started as a standalone brand in 2009, and currently has:

  • The segment first thousand pound-feet of torque, with the Heavy Duty model powered by the Cummins diesel
  • Towing capacity of 35,100 pounds with the Ram 3500
  • Payload of 7,680 pounds with the Ram 3500
  • 12-inch Uconnect touchscreen
  • Best ride and handling on Ram 2500, with exclusive link coil rear and auto-level air suspensions
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup with the Power Wagon
  • Most-awarded light-duty truck in America
  • Highest owner loyalty of any half-ton pickup
  • Over the last 30 years, Ram has the highest percentage of pickups still on the road
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