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Dodge takes top styling honors from KBB for second straight year

by Patrick Rall on

Dodge has received the Kelley Blue Book Image Award for the Best Car Styling among non-luxury brands for 2020 after winning that same aware for 2019.

These awards are based on KBB’s Brand Watch Study, which is “an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually”. In short, KBB collects information from the people who use their website and those data is used to select the Brand Image Awards each year. Based on the input of those 12,000+ people, the Dodge brand has the best exterior styling of any non-luxury brand.

“Dodge’s muscle car design and attitude prove to be attractive to the consumer eye,” said Isabelle Helms, vice president of research and market intelligence for Cox Automotive. “Staying true to its brand, Dodge continues to offer its iconic muscle car experience and new-car shoppers agree that it tops the competition in exterior styling.”’

While the Dodge brand technically includes five vehicles right now, including the Challenger, Charger, Durango, Journey and Grand Caravan, both the Journey and Grand Caravan are on their way out. The Grand Caravan has spent the past few years serving as the entry-level alternative to the Chrysler Pacifica, but with the Chrysler Voyager being introduced last year as the entry-level minivan, the writing was on the wall for the Caravan. Along with the end of the Caravan, the Dodge Journey hasn’t received any love in a few years as it is also coasting off into the sunset.

The vehicles that have become the faces of the three-headed high performance monster that is the Dodge brand are the Challenger, the Charger and the Durango. They are all rear-drive-based and they all feature Hemi power. They all have a muscular, sporty design that help to create the most aggressive design language of any American brand. Even without all of the high performance engines, the Dodge Durango, Challenger and Charger look sportier than any other comparable trio on sale today.

Of course, in addition to the muscular good looks, the Challenger offers up to 797 horsepower, the Charger offers up to 717 horsepower and (for now) the Durango offers 475 horsepower. We expected to see the Durango join the Hellcat ranks at the New York International Auto Show, but that show has been moved to later in the year and right now, we aren’t sure when it will make its grand debut.

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.


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