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Ram launches Navy-themed Built to Serve Edition trucks

by Patrick Rall on

Back in November 2019, the Ram Trucks brand introduced the first phase of the “Built to Serve Edition” pickups. The first units were formally introduced on November 11th, 2019 – Veteran’s Day – and the trucks were finished in unique colors to recognize the U.S. Army. At that point, the company stated that there would be a total of five phases, each celebrating one of the branches of the United States military.

Today, the second phase was announced in conjunction with Flag Day, which is this Saturday, June 14th. This second group of Ram trucks is celebrating the U.S. Navy, with each of the 2,000 limited edition trucks being offered in either Ceramic Gray or Patriot Blue exterior paint with Light Ambassador Blue accent stitching on the inside.

“Ram truck owners, whether civilian or military, are familiar with the “Built to Serve” adage as it’s something we strive to build into every truck and van we produce,” said Mike Koval, Head of Ram Brand, FCA – North America. ‘Ram honors those who serve or have served in the United States with distinction and we continue to welcome volunteers to our Ram Nation volunteer efforts.”

Each Ram 1500 Built to Serve Edition is available in all body styles and with any powertrain options, so the final products can vary quite a bit based on the buyer’s preferences, but each truck comes with unique, military-themed design cues inside and out.

On the outside, Ram Built to Serve Edition trucks include an American flag on the bedsides, 20-inch aluminum wheels with a unique Technical Gray finish, body-color wheel flares, a black grille, black bumpers, black lighting bezels, black badges, black side steps and black 4-inch exhaust tips. Also, each Built to Serve Ram comes with the 4×4 Off Road Group, which adds all-terrain tires, an electronic locking rear differential, hill descent control, a front suspension skid plate, a steering gear skid plate, a fuel tank skid plate, a transfer case skid plate, tow hooks and heavy duty shocks all around.

On the inside, the package features unique Velcro panels on the front seats that allow owners to buy and apply their own military-themed patches featuring regiment, flags, name tapes or slogans. There is also package-specific badging, a lockable storage console, sport seats, all-weather slush mats and Black Onyx Chrome interior trim.  Finally, these military-themed pickups feature seat-back panels with the Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.

Production of the Navy-inspired Built to Serve Edition Ram trucks has already begun and these trucks will begin reaching dealerships this month. Pricing will vary based on the configuration and options chosen. The Ram Truck brand expects to launch the next phases every three months or so, with the next group being offered in Anvil and Billet Silver, followed by Tank and Flame Red, then Spitfire and Bright White.

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.


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