Behind the Wheel at Chrysler: The Iacocca Legacy

Name: Behind the Wheel at Chrysler: The Iacocca Legacy
Price: 29.99 USD

valiant67 · Jun 12, 2014

Not a direct quote but Iacocca's opinion on the LH was that they were not needed. New vinyl tops, wire wheel covers and hood ornaments would extend the like of the K based cars for several more years. For any Iacocca fan that's read his autobiographies, this book should also be required reading:
http://www.amazon.com/Behind-Wheel-Chrysler-Iacocca-Legacy/dp/0156004747/ref=sr_1_1?ie=UTF8&qid=1402571714&sr=8-1&keywords=behind+the+wheel+at+chrysler

A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment.

valiant67 · Jul 28, 2016

Robert Johnson said:
Marketing sells the cars the engineers design.....and marketing figures out what to sell so they can tell the engineers what to design. He was the brain behind some of the most successful American cars in history; the Ford Mustang and the Caravan/Voyager...... he knew what would sell because he loved cars, and loved selling them.

The times of square roof lines came and went just like wire wheel covers etc, that does not mean he is any less of a car guy. If you dont think Lee did not love cars then I have no idea what to say.

Try "Behind the Wheel at Chrysler" for the other side of Iacocca writen from an outsider's persepective. He stonewalled the LH cars and the Viper until he could no longer stop them then jumped on the bandwagon for credit.
He didn't want the LH cars or the Neon. He kept insisting there was much more life in the K cars (just add new vinyl roofs, change the wire wheel covers and put on a new hood ornament).
Then add in the fact Iacocca treated Lutz exactly the same way Iacocca complained about Ford treating him. Iacocca had lost his touch toward the end of his tenure - something you won't see from his autobiographies.
Behind the Wheel at Chrysler: The Iacocca Legacy: Doron P. Levin: 9780156004749: Amazon.com: Books

Robert Johnson · Jul 28, 2016

valiant67 said:
Try "Behind the Wheel at Chrysler" for the other side of Iacocca writen from an outsider's persepective. He stonewalled the LH cars and the Viper until he could no longer stop them then jumped on the bandwagon for credit.
He didn't want the LH cars or the Neon. He kept insisting there was much more life in the K cars (just add new vinyl roofs, change the wire wheel covers and put on a new hood ornament).
Then add in the fact Iacocca treated Lutz exactly the same way Iacocca complained about Ford treating him. Iacocca had lost his touch toward the end of his tenure - something you won't fee from his autobiographies.
Behind the Wheel at Chrysler: The Iacocca Legacy: Doron P. Levin: 9780156004749: Amazon.com: Books

I know all of that actually. That has nothing to do with what I said about him. At the end of his career he was letting the market pass him by thats for sure. BUT, even so, he did and does still love cars and the car business and is absolutely a incredibly interesting person. John DeLorean is another great example of someone that had incredible highs in the auto business then fell (far farther than LI) into bad deals and decisions. It does not change what he actually got done when he was doing well.

Prabhjot · Jul 28, 2016

valiant67 said:
Try "Behind the Wheel at Chrysler" for the other side of Iacocca writen from an outsider's persepective. He stonewalled the LH cars and the Viper until he could no longer stop them then jumped on the bandwagon for credit.
He didn't want the LH cars or the Neon. He kept insisting there was much more life in the K cars (just add new vinyl roofs, change the wire wheel covers and put on a new hood ornament).
Then add in the fact Iacocca treated Lutz exactly the same way Iacocca complained about Ford treating him. Iacocca had lost his touch toward the end of his tenure - something you won't see from his autobiographies.
Behind the Wheel at Chrysler: The Iacocca Legacy: Doron P. Levin: 9780156004749: Amazon.com: Books

Was Lee Iacocca still pleni potentiary at Chrysler in 1992 or so? Because he and his cfo mr. steve miller (and. Mr. Lutz?) were on the very verge of selling a then-loss-making Chrysler (but on the verge of breakthrough new models) off to.......ahem.....FIAT!

Mr. G Agnelli said no at the end, apparently scared-off by the labour healthcare and pension liabilities which according to Mr. Agnelli would result in Chrysler taking Fiat down with it eventually!

This revealed by Mr. Steve Miller himself, who was apparently close to being appointed Mr. Iacocca's successor.

AAH #339 – Back When Fiat Did Not Want Chrysler

Behind the Wheel at Chrysler: The Iacocca Legacy

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