design

I found this video quite awhile back. Even though it's only a design concept I still found it interesting. View: https://youtu.be/RHpxuwcNJfo

I am a researcher, but I will be the first to admit that research has a time and a place. According to this article, GM based the design of the interior in upcoming Silverado on what consumers told them in clinic research. This is a trap I have seen automakers fall into over the years: when...

FCA US’s design team was at this weekend’s LX Springfest, which celebrates the company’s modern big cars, to get input on new colors from Mopar enthusiasts. The gold 392 T/A was an obvious testbed, but a more systematic process was being used to sort through other color ideas — some of which...