honda

Auto News reports this morning that Japanese officials tried Nissan to merge with Honda as recently as late 2019. The two automakers couldn’t be more different. For instance, Honda employs only 15 people in market research in the US; Nissan employs 45. Yet Honda has a 10% market share vs...

Interesting read: instead of relying on a traditional marketing campaign, Honda Canada relied on positive press and word-of-mouth for the Accord launch. The article calls the strategy a marketing misstep that has cost Accord a 12% slide in sales. I’d argue it is difficult to separate how much...