marketing

There is no question that Dodge does a better job of promoting their performance vehicles on social media than any other automaker, but Valentine’s Day might be the best example. For the past three years now, Dodge has issued a short video celebrating Valentine’s Day with a pair of muscle cars...

Jeep’s new ad campaign is “Legends aren’t born, they’re made,” a variation on the old (pre-Rubicon) Jeeper slogan that suggests real Jeeps have to be modified by their owners. The slogan has to be explained, but the two starting 30-second commercials try to do just that. "Anthem" and "SUV...