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styling

  1. Auto News & Rumors
    I am a researcher, but I will be the first to admit that research has a time and a place. According to this article, GM based the design of the interior in upcoming Silverado on what consumers told them in clinic research. This is a trap I have seen automakers fall into over the years: when...
  2. Mopar / FCA News
    Hey guys, here is an article I published for my business. It reminds us that automakers were able to turn around the sporty coupe category, which was headed for extinction fifteen years ago. Hopefully, understanding how the domestics turned around the coupe category sparks some ideas on how to...
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