The 300 sold in larger numbers in the past because there was a base model. Chrysler abandoned the base market to Charger. I think it is unlikely that the 300 series will ever sell as many as it did when they were in the base market. Those base 300s were the ones with cheap plastic hubcaps that the dealers then swapped rims and grills on. You could get "the look" and drive around in a 2.7 V6 car but that really wasn't the market where Chrysler should be. I think the goal now is fewer units, more exclusivity and more profit per unit. My opinions only.