[MoparNorm]

?Confused? Why would the C Segment 200 ( based upon the C-USW platform), not be a C segment competitor?

 

[MoparNorm]

In the CUSW, the C des not refer to european market segment C, but to Compact, the name of the platform (better to say a midway between platform and architecture in Chrysler terms, well it could be defined as a flexible modular architecture in Chrysler terms)..

So...the D-USW, will stand for Dis Size?

Also curious as to why there would be ANY reference to the European market segment, when the US in the platform code stands for..."US".
The architecture in Chrysler terms is independent from platform size. Architecture is not a size, it's parts.
Most likely the blurring is taking place because they are attempting to do so much...with so little.
Don't know why the C-SUV terminology gets thrown in there, unless a marketing spokesperson, threw that term out there.
The KL is clearly CUSW based, the fact that it is a CUV (not SUV) doesn't impact it's platform size, unless its too tall to be built with the other CUSW cars, Dart and 200. Which, if true, kind of negates the point of using CUSW, for KL, as they could have spent the billions upon a Jeep specific platform and not tried to make the Giulietta architecture work under a Jeep.

Im not discounting your explanation, it was rather good, just discounting the marketing speak from Fiat Chrysler that this entire exercise was necessary.
No doubt they needed something new for 200 and a Dart sized vehicle. A lot of doubt they needed to lump Jeep into this cookie cutter, especially if, as you say, the KL is that different.
This one size fits all, could have a downside, over the long term.