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2024 Fiat 600 Small SUV Caught Undisguised

3755 Views 50 Replies 23 Participants Last post by  David S
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Seicento. Nice stance, bigger doors.
Much like the 500L and the 500X, but a definite upgrade.
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Sure it's not a car from a Disney movie?

Another cartoon character from Fiat.
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That would sell here. At least among suburban young families. That would be your Rav4 fighter.
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I dont think any Fiat will sell in the US in any kind of quantity. The brand has ZERO brand equity in the US.
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Looks good. And a lot better than Renegade.

Fiat can sell here, but it would need to do a lot of tough homework first.

Whether Fiat executives are willing to swallow their pride, admit mea culpa, and do what they need to do, that’s an entirely different matter.

I don’t see it happening any time soon.
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PS - one thing I like about these new Fiat designs is that it moves the discussion past whether it is a car or an SUV.

It doesn’t matter any more. They look just right.
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Looks good. And a lot better than Renegade.

Fiat can sell here, but it would need to do a lot of tough homework first.

Whether Fiat executives are willing to swallow their pride, admit mea culpa, and do what they need to do, that’s an entirely different matter.

I don’t see it happening any time soon.
Based on what Carlos has said it doesn’t sound like he’s asking the Fiat team to focus too hard on the US moving forward. Probably not a bad idea given everything else at play.
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Looks good. And a lot better than Renegade.

Fiat can sell here, but it would need to do a lot of tough homework first.

Whether Fiat executives are willing to swallow their pride, admit mea culpa, and do what they need to do, that’s an entirely different matter.

I don’t see it happening any time soon.
Fiat can sell here, they just have to price it $2000 under the competition, and compete in a segment that people actually buy a lot of. Fiat can't sell here as a "Premium" mainstream brand, or with minicompact cars and SUVs (500, 500X), or anything in their present European and LATAM lineups.

I agree this looks much better from the front, but that short overhang looks like another SUV with no utility. Even to succeed as a hatchback it needs over 20 cu ft of luggage space. It certainly can't be a RAV4 / CR-V figher (37.6 cu ft / 39.3 cu ft).
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Given the side profile, with a different front and rear clip this could be a really good new PT Cruiser.

I don’t think bringing it as a Fiat makes any sense though. Let that brand fade out, send their products to the other Mopar brands here. The 124 for example would have done well as a Dodge.
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Fiat can sell here, they just have to price it $2000 under the competition, and compete in a segment that people actually buy a lot of. Fiat can't sell here as a "Premium" mainstream brand, or with minicompact cars and SUVs (500, 500X), or anything in their present European and LATAM lineups.

I agree this looks much better from the front, but that short overhang looks like another SUV with no utility. Even to succeed as a hatchback it needs over 20 cu ft of luggage space. It certainly can't be a RAV4 / CR-V figher (37.6 cu ft / 39.3 cu ft).
I agree.

Having to sell at a discount is the direct result of weak brand perceptions.

I see a reluctance at Stellantis, likely a legacy from FCA, to have to discount at all.

More than half the inventory at my local CDJR dealership has “2022” plastered on the windshield —Wranglers, Gladiators, Grand Cherokees, Wagoneers, Compass.

This is now the month of May, which means someone has been paying —high— interest on all that inventory for the past six months, at least. Yet you wouldn’t know it by the prices they are still asking.

I honestly don’t get it.
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Ouch. They shouldn't have had any 2022s at all given how people have been begging for just about any car, and those days are ending soon for everyone. Even Toyota stopped trying to add to MSRP.
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I agree.

Having to sell at a discount is the direct result of weak brand perceptions.

I see a reluctance at Stellantis, likely a legacy from FCA, to have to discount at all.

More than half the inventory at my local CDJR dealership has “2022” plastered on the windshield —Wranglers, Gladiators, Grand Cherokees, Wagoneers, Compass.

This is now the month of May, which means someone has been paying —high— interest on all that inventory for the past six months, at least. Yet you wouldn’t know it by the prices they are still asking.

I honestly don’t get it.
As long as Fiat sells $12K junk in LATAM it will have a weak brand perception as a cheap foreign brand. That means they need to give up sales leadership in LATAM to the Asians to appeal to US consumers, which they won't do. That is more about pride than the small profits from LATAM that could easily be offset with US sales. Far easier to return the economy / mainstream cars to Dodge with PSA based STLA Small / Medium than to convince US consumers to buy Fiat.
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Lots of '22s on the lots still in Winnipeg. On the local dealer website, some are $12k off with rebates.

btw, Fiat 600 looks great!

Wil
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Given the side profile, with a different front and rear clip this could be a really good new PT Cruiser.

I don’t think bringing it as a Fiat makes any sense though. Let that brand fade out, send their products to the other Mopar brands here. The 124 for example would have done well as a Dodge.
I've been thinking the same thing for countless products.
Man do I miss it.
Ask 10 random people if they think Fiat is a desirable brand. 5 would say no and the other 5 would say "Fiat, what's that?"

No body cares.
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My wife would like that FIAT 600.... she loves her FIAT 500L too. Actually been a trouble free car for 8 years!
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It shouldnt matter if This would sell well in the states or not. It wouldnt need dealers to sell the product if they move toward online sales only for the brand. so those who are looking for a new Fiat, can just order one online if they want one. J/s
Lots of '22s on the lots still in Winnipeg. On the local dealer website, some are $12k off with rebates.

btw, Fiat 600 looks great!

Wil
Chrysler Canada is being much more aggressive with the discounts.

When I watch the Stanley Cup at my dad’s place, in BC, I drool when I see the Chrysler Canada ads - 15% off MSRP on Jeeps and Rams; 0% over 60 months.

All we get here in the US is $2,000 off, and 7.2% over 36 months...
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So they just added 100 to the name 500X and dropped the X. Looks the same to me.
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