According to the National Automobile Dealers Association, three Chrysler vehicles were among the top ten most often researched in May at , the association's consumer information website. The 2013 Dodge Dart was leading at No. 5; the Ram 1500 pickup at No. 9 and the Jeep Wrangler Unlimited at No. 10.

Last May, only the Ram 1500 made it to the top 15, coming in at No. 12. None made it into the top ten.

Missing from this year's list were the Chevrolet Captiva Sport (No. 3); Toyota Camry (No. 4); Buick Verano (No. 5); Ford Focus (No. 7); Chevrolet Equinox (No. 8); Chevrolet Camaro (No. 14) and Hyundai Sonata (No. 15)

In looking at year-over-year brand activity, Dodge inquiries were up 83%, second only to Mazda in interest growth. Jeep inquires came in third with 51% growth. Chrysler brand was ninth with a 26% increase.

All figures are based on consumer activity at and are measures of unique products lookups over the month.

Most Researched Models: May 2013
RankMake/Model (May 2012 rank)
12013 Ford F-150 (1)
22013 Chevrolet Silverado 1500 (2)
32013 Honda Accord Sedan (11)
42013 Hyundai Elantra (NR)
52013 Dodge Dart (NR)
62013 Toyota Tacoma (13)
72013 Mazda CX-9 (NR)
82013 Honda CR-V (6)
92013 Ram Truck 1500 (12)
102013 Jeep Wrangler Unlimited (NR)
112013 Ford Escape (NR)
122013 Nissan Altima (10)
132013 Mazda CX-5 (NR)
142013 Ford Mustang (9)
152013 BMW 3 Series (NR)