MoparNorm said:
Although you may find it hard to believe, the vast majority of buyers do not follow Allpar, or read the factory color availability charts.
Nor do they have access to the dealership ordering system.
No, they just go about their lives and one day, sitting at an intersection they look up and see this beautiful and sporty Chrysler product roll by them in a beautiful color.
They rush home to pull up information on their computer and there it is!
They build and price online and then run out to their dealer on the first weekend they aren't working.
The semi friendly salesman tells them, I don't have that car, but I have 47 in white and 29 in gray. I don't have that with an automatic and I don't have the leather seats... Oh...and if you snooze you loose.
Can we even be open minded about why folks gets turned off by the buying experience?
Instead of palming off the mis-ordered cars languishing on the sales lot, a dealer (lots of them) could be talking to the factory about why these colors are so limited and how x number of sales are lost, or maybe explaining the JD Powers and CR why customer satisfaction is not 100% when you stick someone with a car that is "close" instead of the car that they were passionate about.
Yeah, you might make that sale, but in the heart of the buyer, they are already dissatisfied.
Chrysler snoozed over color selection timing and in the long run they may lose.
You are twisting my words... again, I can get any of those discontinued colors you want right now in a MULTITUDE of configurations on a Wrangler. True, you cannot order them from the factory anymore but that is how it works. Do I wish they would remove the colors from the website to reflect what you can currently ORDER? Absolutely, but Chrysler has such a terrible website that what colors they show on it are honestly the least of my worries there.
Furthermore, you act like we are the only company who sticks people in cars that are CLOSE to what they want instead of what they are passionate about. We aren't. You are being unrealistic by thinking that Chrylser can 100% satisfy everyone all the time and provide every color people want when they want it.
Also, the snarky comment "Although you may find it hard to believe, the vast majority of buyers do not follow Allpar, or read the factory color availability charts. Nor do they have access to the dealership ordering system." is ridiculous. I am well aware of how much people know and how much they don't when they walk in a dealership. In fact I would wager I am much more aware of it than you are. You are right, they see the color, they want it, they come in, and guess what.. I CAN GET IT FOR THEM. It may not be exactly equipped to their specifications, but it will be close and they leave happy, which apparently is shocking to you. If they walk in to a dealership and the sales person just tells them sorry, you have to pick between gray, black and white, well go to a different dealership, because again, EVERY COLOR IS AVAILABLE RIGHT NOW. If people are really THAT picky about getting the exact car they wanted, then yes... its too bad they waited, I can't change the fact that it is no longer available and that Chrysler cannot offer them exactly what they want when they finally decide to buy. That really is life Norm...
Also, most people that come in here and want EXACTLY what they want also don't want to wait for it, so ordering for those people when they find out it takes 6-8 weeks for delivery is out... They settle, they live, they are happy. Can't please everyone all the time.
Let me clarify too, this is not an attack at Norm and could just be the differing views from someone "in the business" and someone on the outside. I do know how frustrating it can be to the average customer, and UNDERSTAND why it is. I also know why Chrysler does it like this (and I think Norm does too).