Thanks. That was a mistype from the Allpar article that also had the wrong numbers up.
A Tale of Two Maserati's
A Tale of Two Maserati's
Is the brand meeting the expectations placed upon it?
By NWbyNW
So Maserati's sales are not up this year even with their expanded portfolio of vehicles, including the silent addition of the Levante quickly overshadowed by the Stelvio. Are things really looking good for Maserati?
Of course they shouldn't be mass selling cars, and selling 4,888 Levante's is a good number for 2017. But should it be selling Porsche style numbers or not? The Porsche Cayenne is at about 9,500 vehicles for the year. The Levante is far in last place. No numbers on Bentley's SUV yet I could find.
Then we also got this little thorn in Maserati's side. Maserati will again stop production of ALL vehicles for the rest of the year until January 15th.
Maserati has stopped production twice before this announcement for 2017. This is being blamed on extremely slow sales in China. That is alarming that people are not buying as many as they should... or Maserati isn't making a product that people want... or FCA has way too many people working on Maserati's and should cut back production and focus on other vehicles.
But wait a minute, weren't we told the Levante would boost Maserati sales a lot? Then why are 2017's numbers behind 2016 and 2014? They have sold 12,271 vehicles so far in 2017, and are unlikely to beat the 13,000 high of 2014. What is Maserati missing here and why haven't their sales increased?
Add that to Red Bigland saying there is no rush to add a smaller SUV to Maserati sales and you wonder... is Maserati doing good or underperforming? What are your thoughts?
(If you may have noticed, I like to make my topics like a show piece when you enter, lol. I want people to enjoy and be interested. Thank you for reading.)
Is the brand meeting the expectations placed upon it?
By NWbyNW
So Maserati's sales are not up this year even with their expanded portfolio of vehicles, including the silent addition of the Levante quickly overshadowed by the Stelvio. Are things really looking good for Maserati?
Of course they shouldn't be mass selling cars, and selling 4,888 Levante's is a good number for 2017. But should it be selling Porsche style numbers or not? The Porsche Cayenne is at about 9,500 vehicles for the year. The Levante is far in last place. No numbers on Bentley's SUV yet I could find.
Then we also got this little thorn in Maserati's side. Maserati will again stop production of ALL vehicles for the rest of the year until January 15th.
Maserati has stopped production twice before this announcement for 2017. This is being blamed on extremely slow sales in China. That is alarming that people are not buying as many as they should... or Maserati isn't making a product that people want... or FCA has way too many people working on Maserati's and should cut back production and focus on other vehicles.
But wait a minute, weren't we told the Levante would boost Maserati sales a lot? Then why are 2017's numbers behind 2016 and 2014? They have sold 12,271 vehicles so far in 2017, and are unlikely to beat the 13,000 high of 2014. What is Maserati missing here and why haven't their sales increased?
Add that to Red Bigland saying there is no rush to add a smaller SUV to Maserati sales and you wonder... is Maserati doing good or underperforming? What are your thoughts?
(If you may have noticed, I like to make my topics like a show piece when you enter, lol. I want people to enjoy and be interested. Thank you for reading.)
61 - 80 of 89 Posts
We don't know what the bar is set at to determine success or failure for the Levante, so none of us can say what constitutes a "true" failure. The Jeep MJ Commanche made money but was deemed a failure. The 500e loses money but helps meet California emissions requirements. I'm only nit-picking because of the unnecessary "fake news" barb, since we can only speculate on what is truly successful or a failure. For the Levante, the only "true news" is the launch sucked and that's straight from the horses a... er.. mouth.
But the MJ wasn’t a failure, it was just taking up production space from the Cherokee which has succeeded in completely transforming the “off-road” segment into what we now know as the SUV segment. Nobody predicted how popular the Cherokee would become, thus sharing a line with a unit-body pickup was a no-brained—until itWe don't know what the bar is set at to determine success or failure for the Levante, so none of us can say what constitutes a "true" failure. The Jeep MJ Commanche made money but was deemed a failure. The 500e loses money but helps meet California emissions requirements. I'm only nit-picking because of the unnecessary "fake news" barb, since we can only speculate on what is truly successful or a failure. For the Levante, the only "true news" is the launch sucked and that's straight from the horses a... er.. mouth.
If Marchionne talked publicly solely about financial targets instead of mentioning concrete sales targets he wouldn't have looked like a fool nor would have he given ammunition to the haters to say if a launch was a failure or not.For such an experienced CEO, Sergio sure stinks at forecasting sales or managing his people to successfully launch new vehicles.
He's probably the only CEO that publicly talked about specific sales numbers as a marker of success. And there's a reason why no one else does it.
Fortunately, we won't have to put up with him much longer. But right now Maserati is on the cusp of giving a big leap in terms of sales. They have to improve the engine line-up to include engines that any Maserati buyer would expect such as V8 engine options across all the line-up, plus PHEV's and more flashy tech.
61 - 80 of 89 Posts
