Jeep has announced fairly aggressive initial pricing on the base 2014 Jeep Cherokee, with the base front wheel drive, four cylinder car going for just under $23,000 (in Canada, C$23,495). That includes a nine-speed automatic, five-inch media center, ten airbags, voice command and phone integration, split second row seat with fore/aft movement, and cargo management system; this is the model that can beat 30 mpg highway. The 4x4, at around $25,000, adds the Selec-Terrain traction control system. Moving up to the Latitude changes the equation; Latitude costs buyers another $1,500 and adds bigger, aluminum wheels; body color mirrors and door handles; chrome surrounding the “daylight opening;” privacy glass; fog lamps; fold-flat front passenger seat (with storage); leather-wrapped steering wheel with audio controls; express front windows; AC outlet; and LED interior lighting. At this level, buyers can also pay more for a two-speed four wheel drive system. Paying another $3,500 lifts..
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