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The revised Plan hopefully, reflects some flexibility and dawning reality on Marchionne's part.
It's been commented upon many times that the US is not Europe and you just can't flood the market here with rebadged Fiats.
The slow sales of the 500 and Dart prove this and the surprising strong sales of existing models proves that Chrysler wasn't too far off, it just needed an infusion of quality and better materials, in the existing offerings.
Chrysler just reported rising sales and market share based upon improvements in the existing models more than any new models from Fiat.
Hopefully this has opened some minds and the huge pushback* will be tempered.
*By pushback, the Plan still shows a boatload (or container ship) full of imported products for 2015 and 2016, stacked up and ready to come.
That likely is more a reflection of problems in Europe than demand in the US.
It's been commented upon many times that the US is not Europe and you just can't flood the market here with rebadged Fiats.
The slow sales of the 500 and Dart prove this and the surprising strong sales of existing models proves that Chrysler wasn't too far off, it just needed an infusion of quality and better materials, in the existing offerings.
Chrysler just reported rising sales and market share based upon improvements in the existing models more than any new models from Fiat.
Hopefully this has opened some minds and the huge pushback* will be tempered.
*By pushback, the Plan still shows a boatload (or container ship) full of imported products for 2015 and 2016, stacked up and ready to come.
That likely is more a reflection of problems in Europe than demand in the US.