My point wasn't in regards to 500, 500 was used as the example, for Marchionne's missed assumption that 500 and rebadged Alfa's would take the US by storm and sell 80,000 NAFTA units in its first year.jazz77 said:Plus I don't get your point on the 500. It only sold 45k in US? We are talking about a very small segment in terms of sales and it still manages to top it and compete with Mini after just 2 years of its debut. It should be taken as sign of hope for the bigger cars coming, not the opposite.
After two years it's barely at 45,000 units.
Dart is starting off slow and Liberkee(r) shows no promise of doing better.
Frankly these cars might do better if they were sold as Fiats and Alfa's.
Conventional wisdom said, "small car, small car, Chrysler needs a small car".
To date, the small cars aren't selling as well as thought and Chrysler's growth has come from fixing what was wrong with the big cars.